Thursday, 27 March 2008

YouTube Reveals Video Analytics Tool For All Users

Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who's watching this? Where do viewers come from? How did they find my video?



Finally, we have some answers. Today we're releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos that they upload to the site. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.



How does this help you? Well, using these metrics, you can increase your videos' view counts and improve your popularity on the site. For instance, you might learn that your videos are most popular on Wednesdays, that you have a huge following in Spain, or that new videos that play off previous content become more popular more quickly. With this information, you can concentrate on creating compelling new content that appeals to your target audiences, and post these videos on days you know these viewers are on the site. (Maybe even post your next video in Spanish?) And for those of you who are also partners, the more popular a video is, the more advertising revenue it can generate.



We'll be making new features and additional information available fairly quickly -- like a specific breakdown of how viewers discovered the video -- so keep an eye out as we roll out new features. As for now, you can find currently available metrics by clicking under the "About this Video" button under "My account > Videos, Favourites, Playlists > Manage my Videos."



The YouTube Team

26 comments:

SteAndKel said...

i cant find this feature, i'm guessing it hasn't been activated yet? There is no "manage my videos" link on my settings as of yet.

karpadiem said...

Steven, click "account",
http://uk.youtube.com/my_account

then videos
http://uk.youtube.com/my_videos

then to the right of a video click "about this video".

See you saturday at the manchester gathering!

y2kjonrichards said...

This is really good, can't wait to see more features added to this!

scareykatt said...

i don't understand how it works.

i hoped they had a new feature call LOCATION.

it will help us to know where the videos are from.

it is hard to meet new people on youtube because i do not know who live in my city.

scareykatt said...

i don't understand how it works.

i hoped they had a new feature call LOCATION.

it will help us to know where the videos are from.

it is hard to meet new people on youtube because i do not know who live in my city.

MateiMocanu said...

It works.
Thanks karpadiem.

nintendolad said...

I too, don't understand how it works, also i don't understand its purpose. It looks a little confusing to me.

karpadiem said...

@MateiMocanu, not a problem

AmazingPhil said...

Ahh! i love it =D

crex81 said...

this is a great feature... i don't think it's fully functioning yet, but it is going to be a great tool. More like this please :)

drgn24b said...

Its quite a cool analytics tool :).

3runpk said...

yo click on our link 2 see the latest extreme sport parkour or popular know as 3run'n

nafaziram said...

Mission impossible!!!!

MissDeniseHewitt said...

Really impressive! It's great to have all this historic data at last:)

PoetryCarvedInFlesh said...

You NEED to get rid of the 10 minute limit on videos and make it up to 200 mbs file.....thats it,no time limit but the file,so people can compress longer videos to under or 200 mbs.......NO TIME LIMIT

JonathanRobinson said...

What a brilliant tool! I had a look at my '30 Bears in a Bathtub' to see that the day I changed the still frame is the day the hit rate shot up!

bstep13 said...

youtube is incredible the amount of videos and people that are on it!! congratulations to whoever created it!!

bstep13 said...

youtube is incredible the amount of videos and people that are on it!! congratulations to whoever created it!!

findingNarnia said...

The analytical tools are amazing. Youtube is a great place for budding artists like my daughter. I do have a question, how does one get featured?

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allonline said...

I find the analytics great as it means i can spot easily when ive made a mistake in the name or description if one video is getting no views compared to another similar one, normally ive made some typos or used the wrong tags for SEO copywriting say i may have put SEo coypwriting instead. I often end up uploading or typing late in the evening so its easy to not spot these mistakes. A quick look at the analytics and i will often look with a fresh eye for errors and spot something.

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