Thursday, 10 April 2008

New Viewer Discovery Metrics In Insight

When we announced our free analytics tool called YouTube Insight two weeks ago, we promised to update Insight with new features and information fairly quickly, and we weren't kidding. Today we're releasing a new feature that helps you better understand the viewing trends of your YouTube videos: a discovery tab that shows how viewers found your video, whether by searching on YouTube or Google, browsing under "related videos", receiving a link to the video from an email or website, or watching it in an embedded player away from YouTube. Insight even breaks down the specific YouTube or Google search queries that led to your video, as well as the external websites driving traffic to your content. (Insight will show up to 50 inbound links.)



We think you'll find this helpful in several ways. For example, users can learn how different parts of their identity on the web (perhaps their pages on MySpace or Facebook) are effective in driving traffic to their content. Partners can reach out to form relationships with those publishers who consistently point readers to their videos on YouTube. And since advertisers can now access reports detailing the search queries that lead viewers to their videos, they can make more informed decisions about the keywords and bids they select to appear on Google.com.



You can find these new metrics under the "Discovery" tab within the Insight dashboard. Click on the "Insight" button under "Account > My Videos."



As always, we're keen to hear about new ways in which you'll put Insight's resources to good use. Let us know what you think by commenting below.



The YouTube Team

13 comments:

SambaDisaWinner said...

I love the update last night. Everything looks much better and I noticed that people from the same country are now grouped so like the UK has our own most subscribed list that is such a great idea now other people can be discovered now that they dont have the big youtubers on there.

y2kjonrichards said...

Wow, just been playing around with this it is really good and goes into alot of depth.

Maybe an addition could be what people did after. So the percentage that commented or rated after they found it via different methods so you can see which is more effective. So maybe Related videos gave a higher percentage of comments per views compared to a Google Search where the comment percentage was low.

I hope this makes sense. But overall a very good feature.

StargateFan4 said...

i dont like the new skin on videos it doesnt feel right soz its my opinion

drgn24b said...

Awesome new feature. Its so cool now you can see into your own videos in more detail :D.

Passitonagain said...

Since these matrics are in place the top 100 most played seem to be all over the place. Why is a clip with 2000 plays next to one with 200000?
Why is the newest clip in the Top100 most played today 2 days old?

xunacabeza said...

I'm new to youtube and I'm amazed with all this features. Thanks

ZEPA07 said...

This is not a comment..I have a question, and can not find anywhere in Youtube my answer...I have an account, confirm my email and uploaded videos to youtube, but I can not make any video to share, the share button under the video player is red and WILL not work when I want to share a video, my playlist I can email the invitaion but my friends never get anythng from youtube..Help,,,should I start new by first removing my videos and upload agine???HELP PLEASE.

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imperialcollegevideo said...

would love to be able to import the data into google spreadsheet

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