Saturday, 28 June 2008

YouTube UK Goes Fratelli

They asked you to cover their tracks. You obliged. This is the result: Fratellis Weekend on YouTube UK.

More than 100 versions of the Glasgow three-piece’s output were submitted for the band’s perusal, and – after some typically rock ‘n’ roll delays (which we are going to put down to their current tour) – a winner, a runner-up and eight honourable mentions were selected by the men themselves.

So, let’s congratulate OMGMhazzRocks on her victory, clink glasses with the MannyNH players (who managed to pick a tune Jon Fratelli had forgotten he’d written) and reward everyone else by watching their efforts on the homepage along with some live footage of the “real” Fratellis playing Camden Crawl.

Huge thanks (and no little respect) to everyone who took part.

Have fun,

The YouTube Team

Tuesday, 24 June 2008

New Personalised Homepage and Improved Email Notifications

The new features included in our most recent site update are geared toward a more personalised experience for you. Here is a quick rundown...


Our goal is to give a simple answer to the question, "What should I watch today?" with a personalised, customisable homepage that makes it easy to find the videos and the people that you care about. After reviewing results from our beta test and feedback from the community, we're happy to now release the new personalised homepage to all logged-in users. Since launching the beta version in February, data has shown an increase in the number of users visiting the homepage, the frequency of visits and the number of subscriptions users make over time. So, this optimised version of the homepage not only means a customisable experience for you, but more exposure for your YouTube videos and channels (Note: if you are logged out or do not have an account, you won't be able to access personalised homepage and will default to our former incarnation).


The email messages you receive from YouTube have been updated with a new layout. In addition to a streamlined design and many wording changes, any comments or messages are now included directly within the body of the email, helping you keep track of your conversations over time.

We're eager to hear your feedback, so please let us know what you think of this latest round of updates.

The YouTube Team

Friday, 20 June 2008

The YouTube Screening Room: Now Playing

Today, we're pleased to announce the launch of the YouTube Screening Room, a platform for films from around the world to find the
audiences they deserve.

Every year, tens of thousands of films are produced, but many of them
never get a chance to be seen by a wide audience. Until now.

The YouTube Screening Room will connect films and audiences in the
world's largest theatre, not only providing filmmakers with a
much-needed showcase, but also helping you find new high-quality
content every two weeks.

While some of these films have played at film festivals around the
world, others will be showing to a wide audience for the first time.

Our debut shorts include an Academy Award nominee from the United
States, an Academy Award winner from Norway, the world's first
animated opera from Sweden, and a poignant short from indie favourites
Miguel Arteta and Miranda July, also from the United States.

In the next few months, you'll see films from the UK, Canada, Germany,
Ireland, Australia, Austria, France, Kenya and more. Every Screening
Room film is displayed in our High Quality player, and has been posted
with the filmmaker's involvement. So be sure to rate, share and leave
comments. This is your chance to not only watch great films from all
corners of the globe, but also to converse with the filmmakers behind

And if you're a filmmaker interested in playing in the YouTube Screening Room, send an email about your film to We look forward to hearing from you!

The future of film on YouTube starts now,

Sara P.

YouTube Film

Thursday, 19 June 2008

Now We Are One: Edit Us

Believe it or not, YouTube UK is one year old today. We know… we know… we don’t look it, but it’s true. The localised homepage launched on June 19, 2007, with the stated aim of increasing the visibility of local talent – of which, happily, there is clearly plenty. One element of which turns out to share our birthday and seems set on celebrating the occasion with cardboard friends taped to lolly sticks:

However, one side-effect of this surfeit of fine film-making has been that finding an appropriate way to reflect a year in the life of the UK site has proved extremely tough. Which – as regular readers of this blog will know – is usually when we turn to you for support. This is no exception.

So, if you are interested in presiding over a UK homepage takeover designed to sum up the past 52 weeks, keep reading. We are looking for a user to generate a full set of 12 video selections to reflect UK user activity over the 2007/2008 season. Pick a theme, select videos month-by-month, make your decisions based on horoscopes – the choice is yours. All we ask is that you mail your selections (together with a short explanation) to by July 5, with a view to sharing the results on July 19. Remember: reading, understanding and adhering to YouTube’s Community Guidelines will greatly enhance your chances of success.

Have fun – we look forward to seeing what you come up with,

The YouTube Team

Monday, 16 June 2008

YouTube In Your Living Room

We've heard many users say, "YouTube is the new TV!". Well, the YouTube Syndication team is excited to now offer a number of options to actually consume YouTube on your television sets. We're also proud to have helped many leaders in the consumer electronics space create YouTube experiences on TV.

Getting YouTube right on TV is extremely challenging from both a design and technology perspective. Each of our partners' engineering and design teams had similar questions:

- What would users, accustomed to a simple remote control interface for their TVs, expect given their typically much richer interaction options when surfing

- How could the YouTube experience be personalised for TV?

- How could the extra computing power and memory often required to make this work on their devices be added effectively?

- What were the most important YouTube features to retain, and how would they translate to a 10-foot user experience?

All these partners used the YouTube APIs to build their products. One partner's summary of their experience with the APIs: "The YouTube API was very simple, but powerful. It enabled us to develop our user interface flexibly and quickly." Music to our ears!

Here's a quick overview of some products that enable you to access YouTube from your living room...or anywhere else you may have your television(s)!

Videos from the Sony announcement in NYC:

We're excited that the YouTube APIs have enabled these products and look forward to sharing information about even more products, upgrades and innovations from our partners. We're determined to see more devices and applications "Powered by YouTube" so that our vision of YouTube Everywhere feels even more real to our users. Head over to the API Blog to read more about where you can expect to see YouTube other than!

The YouTube Team

Wednesday, 4 June 2008

Video Annotations: New Beta Feature

We're happy to announce a new way to add interactive commentary to your videos: Video Annotations. Using this new tool you can add background information on-screen, create branching ("choose your own adventure" style) stories or add links to any YouTube upload, channel, or search results page -- at any point in your video.

Uploaders have control over creating and editing an unlimited number of annotations on their videos. To start annotating, first make sure you have videos uploaded into your account. Log in, then go to view one of your videos. On the Video page, click the blue "Edit Annotations" button to the right of the video.

As you play your video, you can insert commentary by adding speech bubbles, notes and highlight boxes anywhere you want. You can also use the menu on the left to save a draft, delete commentary, edit start/stop times or add links to your annotations. Once you save the final version, click "Publish" to reveal your annotated video to other users. (Note: Video Annotations are shown by default, but the viewer can turn them off while watching a video through the "Menu" button on the bottom right of the video player).

Looking for some creative ways to use annotations? Check out these examples: a shell game, skydiving adventure and magic trick.

video annotations

For more information on how to use annotations, please visit the Help Centre.

We're really looking forward to seeing how you decide to use this new facility and will add more fun tools and features soon!

Don't forget to share your feedback with us,

The YouTube Team