Wednesday, 21 January 2009

Watch it on YouTube, then Click-to-Buy

We're happy when we can help YouTube users enjoy the content they love, and we're happy when we can help our partners build their businesses online – but we're happiest when we can do both.


That's why last year we launched our eCommerce platform for YouTube, which enables users to easily "click-to-buy" products -- like songs and films -- related to the content they're watching on the site. The past few months have demonstrated that great content on YouTube leads to increased sales. For example, when Monty Python launched their channel in November, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon's Movies & TV bestsellers list, with increased sales of 23,000 per cent.


Today we're expanding the programme beyond the US and the UK. Links to songs from the iTunes Store will now appear in Germany, Spain and the Netherlands, so users from those countries who are drawn to a particular song can easily purchase it. And it's not limited to tracks on videos uploaded directly by our partners – partners can add these links to videos uploaded by users by using our our Content ID tools to claim videos that match their content.


We're also expanding and improving the ways in which these links are displayed. You may start to see click-to-buy links appearing as semi-transparent overlays that appear in the bottom of the video for a short period of time. This increased visibility should help even more people take advantage of click-to-buy.


This is just the beginning – over time, we're aiming to open up the programme to cover many types of content beyond music. We've already experimented with links to purchase DVDs and video games, and we intend to experiment with links to additional types of products soon.


Happy shopping,

The YouTube Team

23 comments:

noyoucanthaveahug said...

I think there should be something implemented so that you can sell your own music or short films or whatever.

dorsetbay said...

This video is no longer available due to a copyright claim by WMG.

garyskirk said...

This option should be available to smaller-time artists, like wizard rockers or Trock bands or individual artists who make music on YouTube, not just the record labels etc YouTube's inked deals with.

wyllieohagan said...

We use © music with permission of the publishers in our videos. If income is generated via Itunes, through viewers of our vids, will we, as partners gain from this?

ScrewAttackEurope said...

Unfortunately Youtube have deemed that I don't have enough "interesting and unique videos" to warrant being able to sell my DVD :(

So this kind of news is really rubbing my face in it. Thanks a lot.

KiTTyKatSiNgeR said...

youtube rocks!!!!

PepsiDude999 said...

Youtube sucks!!!!!

fishnamedbob said...

you tube is cool. if any one nos simon moody he is gay and loves little boys so beaware of him he lives in yeovil at 34 the avenue where he takes little boys to try and rape them.

MRchaless said...

i wanna be a partner so bad!
i have alot of friends and subscribers
people want to buy my music!
i need help
i`ve been on youtube for over a year now,
and i just love it here on youtube.
please help me

marketingwebsite said...

I understand why You're the LEADER!The Gaming industry is .... where the money is made!

John said...

So now what?

Kiara said...

I just thought everyone will be interested on the Download Games that we have. Hope you like each and every game.

Grungebaby said...

Does anyone know how I can found out easily which film makers are also making their films available for free on Youtube?

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