Wednesday, 29 April 2009

Insight Data: Any Way You Want It, That's the Way You Need It

We launched YouTube Insight a year ago to help you better understand your viewers and how they engage with your videos. Along the way, we've introduced features like Demographics, Hot Spots and Community to give you sophisticated ways of analysing viewer data. Whether you want to know how old your audience is, how many times your most viewed video was rated last week, or which minute of your clip is most engaging, YouTube Insight can give you the answer. As we add functionality, we're careful to preserve YouTube Insight's clean and easy-to-use look and feel.



Throughout this process, we've realized that there are limitless ways viewing data can tell fascinating stories about your audience. As you continue to post videos, we will continue to make viewing data transparent and accessible for you.



Today, we have added a link that allows you to export your Insight data into CSV files. CSV files are open format files that organize data so it can be moved and analysed using common spreadsheet software such as Google Docs and Microsoft Excel. Now you can view and manipulate your data any way you like.



Looking for ideas? Try comparing the view count for different videos side by side, mapping out where your viewers are coming from over time, or comparing discovery sources by country. As always, tell us about the interesting fun facts you learn in the comments below!



Cheers,

Tracy Chan and Kenny Stoltz

Product Managers

The YouTube Team

14 comments:

mirceacalarasu said...

Nice. This is cool, guys! Cheers. ;)

nerimon said...

I'm still hoping for a measure of subscriber count - showing how many subscribers you gain or lose on a day by day basis, and monitoring the number of people who click to subscribe when they're on specific videos.

waluigimaster said...

Cool! What about something that shows how many times the video is favourited, and when?

Smurfster1 said...

Insight for President 2012

crex81 said...

good stuff!

LegoDudez said...

Can you change my age?

Oeno said...

That's another nice improvement to the already great insight....

I would love an option of making the insights for some or all videos public. Although some people might not want to share their videos "intimate details" with others, I'm sure many more wouldnt mind sharing the fun facts. It just seems in line with youtubes sharing community mentality.

cr3ated said...

Excellent - until it went missing! Where's the button at, guys?

cchhuudd said...

How do I compleain about offensive comments on video?

besttechnosongs said...

why would you want to anyway?

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