Wednesday, 30 September 2009

Warner Music Comes Back To YouTube

Music Licensing: It's complicated. Let's face it. But today all of that is beside the point: we are happy to announce that Warner Music Group (WMG)'s artists are returning to YouTube. Under this new, multi-year global agreement, you will be able to discover, watch and share Warner music on the site. The partnership covers the full Warner catalogue and includes user-generated content containing WMG acts.

With Warner on board, we now have artists from all four of the major music labels and publishers together with hundreds of indie labels and publishers on our platform. Warner will also be able to sell their own ad inventory and will use our Content ID technology to claim and monetise user-generated videos uploaded to YouTube by Warner Music fans. The partnership is based on a revenue share generated from the ads on the videos, and this makes good business sense for everyone involved: artists and labels can make money from their videos and the YouTube community gets to enjoy them.

But enough talk... let's get back to the rock. Warner's videos will begin appearing on YouTube in the near future.

Chris Maxcy, Director of YouTube Partner Development

11 comments:

Locksley said...

That's awesome! Does this mean that there is no longer an issue with using music in a video provided it's from a Warner Music label?

illage2 said...

Finally you got music videos back.

One thing however, stop with all these artists talking about their favourite music videos.
Why? You got music back to Youtube, let it slide now.

glenmed said...

I have one up with audio disabled (Beach Boys "Good Vibrations"). Will the audio be automatically enabled by YouTube eventually - or shall I take that off and re-upload my WMV file?

Smurfy said...

@glenmed: I recommend you file a dispute. I did and it got unmuted no questions asked.

Alan said...

wmg audio is still blocked. whats the deal youtube?

HackerX said...

@Alan: File a dispute

Steph said...

Yeah lets put this blog into action, my video was audio disabled by WMG the minute i uploaded it

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