Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media. We'd just made headlines by joining with Google in our shared goal of organizing the world's information (in our case, video) and making it easily and quickly accessible to anyone, anywhere. Today, I'm proud to say that we have been serving well over a billion views a day on YouTube. This is great moment in our short history and we owe it all to you.
Looking back at those early days, we were committed to some basic principles that have since become fundamental tenets in the world of online video:
- Speed matters: Videos should load and play back quickly.
- Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
- Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.