Thursday, 11 March 2010

Indian Premier League Cricket bowls wicked googly to the world on YouTube

When the first ball of this year’s Indian Premier League cricket season is bowled, fans across the planet will have a front row seat in the world’s biggest online sports stadium. Today the Deccan Chargers and Kolkata Knight Riders will face off in Mumbai from 2pm GMT, and the YouTube global community will be able to tune in to the IPL’s YouTube Channel for streaming and on-demand access to witness the start of what promises to be one of the most widely-distributed sporting events in history.



Named by Forbes as the "hottest sports league in the world" -- not to mention one of the most lucrative -- the IPL season is a 60-match, 43-day tournament that features some of the best talent in cricket today. You can come to YouTube and keep up with the action any time, anywhere, and connect with fans across the globe. Watch as the match happens, or if you missed a match, tune in later to see what happened. The entire season will be streamed around the world on YouTube, except in the US, where matches will be time-delayed and made available 15 minutes after the match ends.



On the IPL Channel, you’ll see three tabs:
Today’s Matches: This is where you can watch streamed matches as they happen. (Note that the stream will be delayed by a few minutes.) Click through at any time to see the match scorecard.
Recent Matches: Catch up any time on the full action of matches that have already happened. Watch Sachin cream the ball through the covers, Warne taking his latest wicket and more.
Highlights: If you’re short on time, check in here for short videos of player interviews, match highlights, greatest plays, and more.



And for all of you who want to cheer or commiserate with others, check out our Twitter gadget on the channel page to be part of the conversation. You can keep up with the discussion on Twitter with the YouTube IPL hashtag (#youtube_ipl). Share, rate, and comment on videos throughout the channel, or upload your own video responses to the action. There's also a link so you can join the Official DLF IPL community on Orkut.



We'll be watching the donkey drops, the five-fers, the flippers and floaters, the half-yorkers and slow sweeps — and cheering alongside you!


Amit Agarwal, Strategic Partner Development Manager, YouTube.

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