Wednesday, 19 May 2010

Campaign Presents: Great Ads On YouTube

In five years, YouTube has become a window on to the global world of creativity, and a reminder that great creativity is not the preserve of big agencies from major markets.



More than that, it’s also a sobering reminder that consumers can often be every bit as creative as the professionals.



But there’s no doubt that the video-sharing site has completely revolutionised how people approach advertising – whether it’s providing creatives with an alternative source of inspiration, allowing ads to enjoy a longer shelf-life, encouraging consumers to get directly involved with the commercial message or helping brands to produce more effective advertising on even smaller budgets.



And it’s opened up ads to commercial audiences well beyond the markets for which the work was originally created.



So while YouTube has enabled the UK to showcase such talent as Susan Boyle and Paul Potts to the world, it has also allowed the Great British Public to enjoy ads such as the iconic “carousel” campaign created for Philips by Tribal DDB Amsterdam and the epic “rollerbabies” spot for Evian by BETC Euro RSCG, which had been circulating around the internet months before it ever hit UK TV screens.



This sort of exposure means that we are no longer surprised by the talent that steps up on to the podium when the Cannes Lions get dished out in June.



Even with the ceremony still a month away, you’ve probably already laughed along to the Cannes hopeful “smell like a man” Old Spice spot by Wieden & Kennedy Portland and immersed yourself in Euro RSCG’s campaign for Dos Equis, which introduces “the most interesting man in the world”.



So here’s Campaign’s selection of some of the best ads from around the world. They’re not necessarily new but they’re currently riding high in YouTube rankings.







Some of the ads we’ve chosen to spotlight will make you laugh (should balloon animals simulating sex really be that funny?), while others, such as the Orange “airball” or Movistar “connected” work, may leave you with a lump in your throat. You may even see a campaign for the first time that will provide the inspiration for your next piece of work.



From an epic US Super Bowl spot to a viral that forms the basis of a Swedish experiential campaign, sit back and enjoy a selection of the most entertaining, most intriguing and most impactful ads from beyond the London village.



The Campaign Team

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