Tuesday, 17 August 2010

UK Music Tuesday: SB.TV At The Controls

Grime is arguably the most dynamic, exciting and productive genre in the UK right now, and so it is only proper that it should enjoy its own UK Music Tuesday. With artists flooding the platform with their work, we have called in the experts: this week's curation is brought to you by Jamal 'SB' Edwards, the man behind youth lifestyle broadcasting channel SB.TV -- so sit back and enjoy his Grime Top 40.



"I started using YouTube about three or four years ago, as I thought it was the best way to get my music to the masses -- to spread Grime and UK Urban music worldwide," Jamal explains. "Fast forward to now and I have 17.5 million views and have filmed international stars. I see YouTube as a great way to bridge that initial gap -- because when I say to people that I have 17 .5 million views, they are shocked. And that has helped me to get jobs, to talk to people... it has led to quite a lot of things."



In that time it has also become clear that YouTube has become the digital channel of choice for the fast-developing genre, which has managed to hold on to its underground roots while sending its stars to the top of the charts. "I think Grime artists have embraced YouTube the way they have because it is easily accessible," reasons Jamal. "YouTube is just... there. And everyone is on it. So when you put up video up you know it is going to go out to a lot of people."



So let's see what SB.TV have prepared for UK Music Tuesday:







Alongside Grime, Jamal has another passion -- his subscribers on YouTube: "My subscribers have hugely helped me as when I put a video up, it goes straight out to them. That is another good way of getting yourself out there. Related videos is also another great tool to discover new music.



"Today I have included videos from GrimeDaily, Tim Westwood TV, Tim & Barry -- people who I think are doing it as much as I am, and trying to push it out. Because at the end of the day, and I don't want to sound corny, we are trying to push Team UK out there as everyone is trying to do their thing at the moment."



On which note, it feels like a good time to thank Jamal and SB.TV for an excellent UK Music Tuesday. Head to the channel for more playlists, subscribe, leave us a comment -- and we'll see you next week.



Have fun,

Jamie Dolling, YouTube UK, recently watched "Shadrack And The Mandem - Hood Stuff".

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