Thursday, 11 November 2010

Great Scott! Over 35 Hours of Video Uploaded Every Minute to YouTube

Remember in March when we shared with you that more than 24 hours of video being uploaded to YouTube every minute? Well, you continue to amaze us: you’ve increased the amount of video uploaded to YouTube to 35 hours per minute. That breaks out to 2,100 hours uploaded every 60 minutes, or 50,400 hours uploaded to YouTube every day. If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week. Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.

As you can see from the above chart, the number of uploads to YouTube have more than doubled in the last two years. How come? Here are some of the factors contributing to the growth:
  • The time limit for videos uploaded by users increased by 50% from 10 to 15 minutes.
  • The upload file size increased over the last few years by more than 10x to 2GB via our standard uploader.
  • Mobile phones have improved dramatically in how quickly and easily they upload videos to YouTube.
  • More companies integrating our APIs to support upload from outside of (Activision’s Call of Duty Black Ops. as one very cool example where you can record and share video footage from within the game).
So, what happens in 35 hours? Here are just some of the things that can happen in that time frame:
  • A team can set the record for the longest soccer (eh hem... futbol) match in history.
  • Someone can drive non-stop from YouTube's headquarters in San Bruno, CA to Chicago, IL.
  • You could fly over half-way around the world in a balloon.
Clearly, you are able to tackle some of our most daunting challenges. So it is with that in mind that we throw down another heavy gauntlet: upload 48 hours of video every minute. That’s right: two full days and 100% growth of what we achieved back in March of 2010.

Hunter Walk, Director of product management, recently watched “FD Sonoma: Tilt-Shift Formula Drift


highpeakbob said...

Great....but many of these videos do not comply with your uploading conditions.

Slade, Ry said...

And i thought i could watch every youtube video, ha ha haaa how wrong was i.

Max said...

There are many sites besides YouTube to watch free free movies trailers and music video clips for free online! Watch video clips, Film Festival Previews trailers of coming soon movie releases from your favorite new Hollywood movies.

Magnetic Marketing said...

Wow! There really is a Web Video Explosion going on right now!

Who would've thought that when YouTube launched, it would've become such an incredible behemoth of traffic.

Anyone *not* involved in some form of video marketing in the next 12-24 months is missing a huge opportunity.

borisslav said...

Football. Not Futbol. It's probably time to get somebody that knows English to post these blogs, isn't it?

alazystudent said...

All very well and good getting us to upload 24 hours of video every minute, but clearly Youtube are having a serious issue with their bandwidth and / or storage...

When I first started using Youtube, uploading a video was a fairly quick thing to do. NOWADAYS, however it takes longer and longer to upload videos.

Is this because of the increase in upload traffic? Probably...

It's all very well and good saying "sort it out, Youtube!" but it should be down to the individual user to decide.

Some questions you should ask yourself before you upload your video:
"Hang on... Do I REALLY need to upload this?"
"Does it already exist on Youtube?"
"Should I upload my short 2 minute film that will simply take up space and provide no entertainment / information whatsoever?!"

Encouraging (for the majority) idiots to upload upto 48 hours of video every minute is only going to cause problems for Youtube and its users in the long run.

Dom Bower said...

where the heck does all this get stored? Is there some super mega hard drive filled with millions of terrabytes thats just getting fatter and fatter? who is paying for it as well?

either way its amazing!

natalie said...

I shudder at the bandwidth you guys must have. We've just uploaded our first video onto Youtube and once we get the hang of iMovie we are going to start doing it from our phones live in the restaurant.

Pikki said...

Lern 2 engrish

Football. Not hard.

m said...

The people who are correcting "futbol" are just plain stupid and have no sense of humour or people with accents in their imagination.

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Thank you for sharing a nice article.

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