Monday, 21 February 2011

Creative Use Of YouTube: Burberry Presents...

With London Fashion Week hitting its stride, today we’re happy to hand the UK homepage over to Christopher Bailey, Burberry’s Chief Creative Officer.

Since he joined the brand in 2001, it has undergone a wholesale transformation from a somewhat staid luxury name – albeit with a trademark check that struck a chord with a different demographic – to a design house that has arguably made the world think again about British design.

As a result, it has been fascinating to find out more about how he uses YouTube in the course of his work – and it’s great to be able to share that with you today:



The idea that Christopher Bailey isn’t beyond spending a few hours trawling YouTube for interviews with talents like David Bailey or Barbara Hepworth, listening to music from acts like Adele or Dusty Springfield, or just looking at videos of London in the snow is an interesting one. As he notes himself, it serves to reinforce the understanding that the internet – or, as Bailey notes, the work of people like Tim Berners-Lee – has revolutionised the way we live, play and learn.

Have fun, and enjoy the rest of what London Fashion Week has to offer,

Jamie Dolling, YouTube UK, recently watched “Burberry Spring/Summer 2011”.

Friday, 18 February 2011

The U.K. Prime Minister David Cameron takes your questions on the Middle East, global affairs and British domestic policy

Last month, we introduced the YouTube World View program with a citizen-powered interview with U.S. President Barack Obama. Starting today, through World View, YouTube and Al Jazeera English are bringing you another chance to engage with one of the world’s preeminent leaders in a special interview: British Prime Minister David Cameron.

In light of current events, you’re invited to submit questions to Mr Cameron about foreign policy, national security, and how he views the present situation in the Middle East. In addition, you can also submit questions about issues related to domestic policy, so if you’re curious about the economy, education, health, or the big society, just go to www.youtube.com/worldview to submit your question in either video or text. You can also tweet in your question - make sure to use hashtag #askthePM in your tweet, and it will automatically be added to the World View queue.

Next Thursday, the Prime Minister will sit down for a special interview and answer a range of the most popular questions submitted by you. The interview will be available on YouTube on Friday, February 25. The deadline to submit your question is midnight GMT on Tuesday, February 22nd.




Interviews with President Obama and the Prime Minister, David Cameron, are just the start. We’ll be announcing more World View interviews in the coming months with other top leaders, and you can be sure that each of these interviews will be completely driven by your questions and votes. Who would you like to interview next? Leave your suggestions in the comments.

Ramya Raghavan, News and Politics Manager, and Jayme Goldstein, U.K. Product Marketing Manager, recently watched "Demonstrations in Al Bayda Libya"

Join us on YouTube for Carnival in Brazil

Ever been to Carnival in Brazil? If you haven’t, you now have the chance to experience Brazil’s iconic celebration on the new YouTube Carnival channel via your computer or your mobile phone, from the streets of Salvador, Bahia, one of the largest cities in Brazil and carnival-rival only to sister-city, Rio de Janeiro.

The YouTube Carnival channel will offer live feeds to Salvador’s multi-day street fest from Thursday, March 3 to Thursday, March 8, or Fat Tuesday (literally, Mardi Gras). YouTube visitors worldwide will now be able to experience the music, dance and celebrations of Brazil’s Carnival (or Carnaval, as it’s referred to in Brazilian Portuguese).

As part of the transmission line-up, you’ll be able to:

  • Watch many of the city’s most popular carnival bands (called trio elétricos) including Ivete Sangalo and other Carnaval artists performing to the rhythms of African-influenced axé music in the midst of the enormous block parties unique to Salvador’s version of the Brazilian carnival;
  • Feel the energy of the celebration through street-site coverage from different parts of the city throughout the six-day festival;
  • Access video-clips of music, greatest hits, practices and performances from the festival uploaded to YouTube in high-definition.
Coming up on February 19, 2011
On Saturday, February 19 at 15:30 ET (18:30 Brasília time), get in the mood for the festivities by tuning in to a live transmission of the Carnival rehearsal of Ivete Sangalo, one of
the most popular singers of the Brazilian Salvador festival.



Join YouTube in Salvador
Those who happen to be in the city of Salvador to experience Carnival in-person can do so at the YouTube camarote, one of the several cabins along the city’s main avenues offering refreshments, performances of local DJs and an environment designed to help participants enjoy the celebration. Find out how to buy a pass (also known as an abadas) directly at
www.youtube.com/carnaval.

Flávia Simón, Marketing Manager Brasil, recently watched “Ivete Sangalo ao vivo no YouTube dia 19/02.”

Monday, 7 February 2011

UK Music Tuesday: Bob Geldof At The Controls

He has saved the World several times over. His name begins with a 'Sir'. But music is where Bob Geldof began and that is why we are extremely happy to hand control of this week's UK Music Tuesday over to him. After all, he has played school halls on the same bill as Talking Heads, so what could possibly go wrong?

"I'm doing this Music Tuesday 'cos, frankly, I've got a new album to sell," he says. "It's obviously another pretty classic work of genius called 'How To Compose Popular Songs That Will Sell.'"

Niceties over, Geldof isn't a man to mess around: "I love these songs. They stay with me. I play them… let's start with The Rolling Stones." As with many of his selections, the tempo doesn't let up:



The Stones, The Who, and then to The Ramones -- as Geldof puts it: "Fantastic songs that all sold."

But some of his other selections sound a different note, with contributions from Leonard Cohen and Van Morrison providing more reflective -- if no less intense -- moments.

"My personal great genius is Van Morrison," he explains. "Mainly because I'm Irish and he's Irish, and for all us Irish guys he was a lodestar of what was possible, mixing the Blues with a sort of Celtic mysticism and a beautiful Yeatsian language… sort of jumbling that all together and producing timeless, gorgeous stuff."

For us at UK Music Tuesday the key words that emerge from Geldof's curation are 'simple', 'clever', 'songwriting' and 'intelligence', the gist seeming to be that good ideas, properly articulated, set to compelling music will, indeed, sell. As it happens, these are also qualities that could easily apply to the whole concept of Live Aid -- bar the clash of 'songwriting' and "Do They Know It's Christmas?", of course -- and it may well be that this ability to cut to the chase lies at the root of his massive success to date.

Either way, we thank Bob Geldof for an excellent playlist and genuinely thoughtful presentation of his curation. Keep up to date with his music at his all-new YouTube channel and make sure you subscribe, if for no other reason than to get an early look at the "Systematic Six Pack" video which -- trust us -- you want to see.

Have fun,

Jamie Dolling, YouTube UK, recently watched "Dr Feelgood -- Milk & Alcohol".