Usher Raymond is no stranger to multi-tasking. He’s a multi-platinum pop phenomenon, a riveting dancer, a songwriter and an impresario. This is the man who signed Justin Bieber, after all. On Monday, June 11, he’ll add 'ground-breaking live performer' to his list of accomplishments, when he takes to a London stage for his American Express UNSTAGED performance, in partnership with YouTube and VEVO.
The singer will endeavor to shatter the walls between performer and audience by inviting audience members to join in the show; they’ll create virtual avatars of themselves which will appear on stage with him. He’ll also be performing songs from his new album, "Looking 4 Myself"' on the eve of its release.
The show will be directed by Hamish Hamilton, a veteran director who has shepherded concert films for the likes of U2, Madonna, The Rolling Stones and many more. Hamilton has no shortage of vision, as his behind-the-scenes look into his direction of this year’s Super Bowl Halftime Show demonstrates.
Tune in this Monday to see the pyrotechnics as they happen: the show airs live on youtube.com/UsherVEVO at 1pm PT. If you miss it, be sure to catch the rebroadcast immediately afterwards.
Sarah Bardeen, music community manager, recently watched “Usher - You Make Me Wanna...”